UX for National Institute of Design, Vijayawada Website

Project Overview

Role : UX Design
Institute Project
Duration : 3 weeks

Designing the official Website of the National Institute of Design, Vijayawada.

My involvement in this project was that of the team lead, UX. It was a privilege to design the website of our own college as students.

Understanding the Context

  • National Institute of Design, Vijayawada is one of the first new NIDs setup after the proposed NID Act of 2014. 
  • Even if people have heard about the institute, People make admission related decisions from the information or data available over the internet.
  • So inevitably for an Institute, having an online presence that generates a compelling impression is indispensable.
  • The Institute needs positive impressions and credibility, the website delivers it.

Identifying Key Stakeholders
The people who will primarily engage with the website.

Identifying Stakeholders’ Goals
Stakeholders were interviewed, their information needs were listed, prioritized and their intent to engage with the website was listed.

Pain Points + Key Insights

Most Students had trouble finding the Institute’s location as it was located on city outskirts, inside the ANU transit campus.
The Website had to be minimal and functional keeping in mind the technical aptitude of all stakeholders.

Being a new Institute’s website, it should have a unique identity, but still be in synergy with the sibling institutes.

Information Architecture
Before wireframing and prototyping,  an audit of all necessary pages was done, to simplify each form of content and its accessibility as much as possible.

Low - Fidelity Mock-ups

Final Screens from the live Website

Click Here︎ to view nid.ac.in !

︎  aditya.karra@nid.ac.in︎                               Made with ︎ on a Thinkpad                                         © Aditya Karra 2018