Onida Electronics, TV Research and Development Internship: Design Research
Role: Design Research + Product Design
Duration : 6 Weeks . 2018
Design Research // Consumer Electronics
Onida wanted us to evaluate a certain product’s market performance and draw actionable insights to the points that were affecting sales and customer satisfaction.
Onida as a company is in the process of rigorous reform, re-evaluating everything for new consumers; all the way from how they are perceived in the market to product innovation strategies. I got to learn the value and capability of a designer in a corporate scenario; but was also humbled by how despite being crucial, design is still a cog in the giant machine and how everything else is equally important.
Unfortunately, due to NDA I can’t share specific details about my work . I am only able to share a few details from the proposed concepts of the project. If you would like to know more about my experience, feel free to contact me!
My Journey through the 2 months
Here are a few snippets I could share with the employer’s consent
Product under Evaluation, Onida KY Super Thunder
MS Power BI Interactive Dashboards
Speaker Box Product Development Concept
Product Website Concept
Packaging Graphics Exploration