Onida Electronics, TV Research and Development Internship: Design Research






Project Overview


Role: Design Research + Product Design

Internship Project

Duration : 6 Weeks . 2018

Design Research // Consumer Electronics

Onida wanted us to evaluate a certain product’s market performance and draw actionable insights to the points that were affecting sales and customer satisfaction.
Onida as a company is in the process of rigorous reform, re-evaluating everything for new consumers; all the way from how they are perceived in the market to product innovation strategies. I got to learn the value and capability of a designer in a corporate scenario; but was also humbled by how despite being crucial, design is still a cog in the giant machine and how everything else is equally important.




Unfortunately, due to NDA I can’t share specific details about my work . I am only able to share a few details from the proposed concepts of the project. If you would like to know more about my experience, feel free to contact me!





My Journey through the 2 months





Here are a few snippets I could share with the employer’s consent

Product under Evaluation, Onida KY Super Thunder




Field Study







Online Survey






MS Power BI Interactive Dashboards





Proposed Concepts

Branding Explorations



Speaker Box Product Development Concept







Product Website Concept






Packaging Graphics Exploration





︎  aditya.karra@nid.ac.in︎                               Made with ︎ on a Thinkpad                                         © Aditya Karra 2018